Around New England · Business For Subscribers Coca-Cola Buys Moxie Coca-Cola is acquiring strong-tasting Moxie, a New England regional tonic long associated with Maine. By Matt McDonald August 30, 2018 · 12:29 PM EDT · Updated June 29, 2026 11:32 AM Advertisement Photo by James Yarema / Unsplash Listen to audio version of this article Members only Subscribe to listen Coca-Cola is acquiring strong-tasting Moxie, a New England regional tonic long associated with Maine. Advertisement Read Next Minnesota Twins Pitcher Cody Laweryson Has Turned Two Small Maine Towns Into Twins Fans Five Questions With Chicago Cubs Pitcher and Northeastern Husky Aaron Civale Maura Healey Slams ICE After Fatal Shooting During Maine Immigration Stop Joey Chestnut Came to New England for Kowloon Wings, And Still Finished Second