· Updated January 16, 2025 12:13 AM · 4 min read read
Advertisement
ATLANTA (AP) – Donald Trump says he plans to win the White House largely on the strength of his personality, not by leaning heavily on complex voter data operations that have become a behind-the-scenes staple in modern presidential campaigns.
Shortly after Trump explained his approach in an Associated Press interview – data is "overrated," he said – one of the presumptive Republican nominee's top advisers tried to clarify the remarks. Rick Wiley told AP the Trump campaign will indeed tap the Re
ATLANTA (AP) – Donald Trump says he plans to win the White House largely on the strength of his personality, not by leaning heavily on complex voter data operations that have become a behind-the-scenes staple in modern presidential campaigns.
Shortly after Trump explained his approach in an Associated Press interview – data is "overrated," he said – one of the presumptive Republican nominee's top advisers tried to clarify the remarks. Rick Wiley told AP the Trump campaign will indeed tap the Re…