Social media reach offers insight into potential online gaming market

STATE HOUSE — The results of social media and digital advertising campaigns suggest there would be a market for an online Massachusetts Lottery program, Treasurer Deborah Goldberg told lawmakers Tuesday. Testifying on her office's budget before the Joint Committee on Ways and Means, Goldberg said Lottery holiday commercials reached 454,156 users on Instagram and more than 1 million users on Facebook.

STATE HOUSE — The results of social media and digital advertising campaigns suggest there would be a market for an online Massachusetts Lottery program, Treasurer Deborah Goldberg told lawmakers Tuesday. Testifying on her office's budget before the Joint Committee on Ways and Means, Goldberg said Lottery holiday commercials reached 454,156 users on Instagram and more than 1 million users on Facebook.…