STATE HOUSE — The results of social media and digital advertising campaigns suggest there would be a market for an online Massachusetts Lottery program, Treasurer Deborah Goldberg told lawmakers Tuesday.
Testifying on her office's budget before the Joint Committee on Ways and Means, Goldberg said Lottery holiday commercials reached 454,156 users on Instagram and more than 1 million users on Facebook.
It all started with a question that Jean and John Kingston had in 2005 when their eldest daughter turned 14: "Have we done a good enough job instilling in our children the values in which we believe?'" After much consideration, the Kingstons decided that it was not enough simply to talk about values with their children. They needed to provide them with experiences that would inculcate the virtues of generosity and sacrifice.
The Winchester couple, who met as freshmen at the University of Pennsylvania, began seeking out opportunities to serve their community side-by-side with their four children. The six members of the Kingston family came to think of themselves as "seeds" of generosity that they hoped would take root and flourish, improving the lives of others and encouraging other families around them to serve together. Based on this notion, the Kingstons started SixSeeds, a non-profit organization dedicated to sharing stories of service and connecting families to volunteer opportunities.
