Lottery steps toward entering fantasy sports market

BOSTON – Framing it as innovation that could open up a new revenue source and attract younger customers, the Massachusetts Lottery Commission took the first step Monday towards developing a state-run daily fantasy sports game.
"We believe the introduction of a fantasy sports platform at Mass. Lottery would help to embrace an emerging market while continuing to protect our retail partners," Lottery Executive Director Michael Sweeney said. "This particular type of game would not cannibalize our existing products, it would obviously be a new product, it would help us to engage what we would refer to as a 'next-generation' player and hopefully it would also help Lottery to create a new revenue source as opposed to eroding or maintaining existing offers."