How to Fool the Public, One Education Test At A Time

What do you call the seller if you label new English Language Arts test items as more rigorous than those on the original tests with the same name and then sell another state these new English Language Arts test items knowing that parents there expect the original test items, not those wrongly described as "more rigorous"? That's the situation in Rhode Island, which is adopting/buying from Massachusetts educational test items based on Common Core's standards called PARCC (which stands for Partn

What do you call the seller if you label new English Language Arts test items as more rigorous than those on the original tests with the same name and then sell another state these new English Language Arts test items knowing that parents there expect the original test items, not those wrongly described as "more rigorous"? That's the situation in Rhode Island, which is adopting/buying from Massachusetts educational test items based on Common Core's standards called PARCC (which stands for Partn…