Catching more than fish: 8 lessons for building your business

Last week our family fished in the mazes of mangroves in Southwest Florida with perhaps the best guide in the area. The operation is nothing fancy — just a small boat and a lot (30 years) of experience. He's never had a website, doesn't use social media and is only reachable by cell phone. If you get voice mail, there's no personalized greeting.
Yet this guide is typically booked out for two years. We only lucked into hearing about an opening several months ago.