Barstool’s bold and brash approach pays off

For over a decade, Boston-area-based Barstool Sports has been able to navigate the highly competitive universe of sports media with what can only be described as haphazard brilliance. Originally started as a print freebie available on the corners of downtown Boston (of which I was a regular reader), Barstoolsports.com has become major destination for all things stereotypically male; sports, attractive women, gambling and alcohol. This not to say the staff and management of Barstool aren't extre

For over a decade, Boston-area-based Barstool Sports has been able to navigate the highly competitive universe of sports media with what can only be described as haphazard brilliance. Originally started as a print freebie available on the corners of downtown Boston (of which I was a regular reader), Barstoolsports.com has become major destination for all things stereotypically male; sports, attractive women, gambling and alcohol. This not to say the staff and management of Barstool aren't extre…