The FIFA Soccer 2022 World Cup is under way in Qatar. The World Cup is held every four years and is considered one of the premium sporting events on the planet. Soccer is the world's most popular sport, played by over 250 million people. And an estimated 3.3 billion people will watch one or more of the quadrennial matches between the top national teams in the world on TV this year.
So the national soccer organizations of most nations want to put their best foot forward. The global spotlight is on them as they represent their countries – not just their win/loss record but the character displayed and how they present themselves.
