The art of advertising

Creative without strategy is called "art." Creative with strategy is called "advertising." — Jef I. Richards If somebody were to ask you: "What do you think about an advertising?" What would be your answer? I'm pretty sure most would say that it's something annoying or boring, and you would do everything to block it and never see it again.

Creative without strategy is called "art." Creative with strategy is called "advertising." — Jef I. Richards If somebody were to ask you: "What do you think about an advertising?" What would be your answer? I'm pretty sure most would say that it's something annoying or boring, and you would do everything to block it and never see it again.…