Target missing the mark with gender sign changes

As summer draws to a close, moms are making back-to-school lists for new clothes and school supplies. But when they get to the store, they may find that things are organized a little differently than in years past. This month, Target (every mom's favorite everything-under-one-roof retailer) has announced it will end "gender-based signage."
In other words, the store will no longer have signs such as "girls clothing" or "boys bedding," in what they say is an effort to "strike a better balance" for their customers.