When a customer walks into Best Dressed in Charlestown, Boston, Nikoleta Lirantonakis, the owner and style curator, promptly springs into action, combing through the racks to find the perfect dress. But this isn't just another fashion store, but a clothes rental with a fancy touch.
The idea to open the store came to Nikoleta and her sister Vicky when their friend rented a dress online. Once the dress arrived, it didn't fit and, with no time to find something else, she suffered through an entire wedding wearing an ill suited rental.
