Marathon Monday rights go to Everett printer as BAA challenge fails

BOSTON – Velocity LCC, a custom printer in Everett, won trademark rights to "Marathon Monday," beating out a challenge from the sponsoring organization of the Boston Marathon, in a ruling from the U.S. Patent and Trademark Office.
Velocity applied for trademark rights to the phrase for use on clothing and accessories in early 2011. The Boston Athletic Association, or BAA, challenged the application, saying that the phrase was closely tied to the annual 26.2-mile road race and that granting trademark rights to Velocity would create a "false suggestion of connection" with the two organizations.