Kid Rock. If you're on the older side of the Millennial bracket you remember him from back in the day as the white-trash, Budweiser-drinking, rap-rocker with an affinity for hot girls in cut-off shorts. Oh, and usually a cigarette hanging out of his mouth.
Yes, we are controversial. No, I don't care that you have a problem with it. But perhaps you should ask yourself "why"… instead of "what is this guy thinking?" Allow me to explain.
In the last couple of years, you've seen us make national headlines for some of what we stand for.