Seems a stretch. These people run companies that provide sophisticated products and services that lots of people use and that make lots of money. So you go in assuming you're dealing with people who can think.
Dear Jim Chambers, owner of the police and veteran hating gym:
I'd like to start by congratulating you. All it took was a simple sign on the door of EAV Barbell Club stating "no Fu***** cops" to bring national media exposure to a d-list gym that probably has fewer paying clients than bourbon has ingredients. Well played.