HoJo’s end and boomer nostalgia

"There's many a king on a gilded throne
But there's only one king on an ice-cream cone.
So we crown him today with friendly acclaim,
All over the country we'll blazen his name.
With hot dogs barking in approbation,
He's the man who believes he can feed the nation."
— Howard Johnson's, 1940
Like many like-minded entrepreneurs, his dream was built on a simple idea with blazing clarity: "I figured that America really preferred good food nicely served," and if it was made "as attractive as I knew how, easy to look at and hard to forget," it would surely be successful, reasoned the founder of the eponymous restaurant, Howard Johnson, during The Great Depression.