Barstool’s bold and brash approach pays off

For over a decade, Boston-area-based Barstool Sports has been able to navigate the highly competitive universe of sports media with what can only be described as haphazard brilliance. Originally started as a print freebie available on the corners of downtown Boston (of which I was a regular reader), Barstoolsports.com has become major destination for all things stereotypically male; sports, attractive women, gambling and alcohol.

This not to say the staff and management of Barstool aren't extremely talented. They have spawned copycats, protests and even admiration from pro athletes and coaches alike. Now they have set themselves apart with a weekday, internet-based, live talk show covering any topic that interests them.