A rose by any other name …

In the 19th century, cattle rustlers rebranded cattle to hide the fact that certain cows actually belonged to someone else. Today "rebranding" is a widely used marketing strategy in which a new name or logo design is created for an established product in order to create a better image of the product in the minds of consumers. It is usually an attempt to fool the public into thinking that something old is actually something new or different. "Rebranding" is exactly how state departments and boar

In the 19th century, cattle rustlers rebranded cattle to hide the fact that certain cows actually belonged to someone else. Today "rebranding" is a widely used marketing strategy in which a new name or logo design is created for an established product in order to create a better image of the product in the minds of consumers. It is usually an attempt to fool the public into thinking that something old is actually something new or different. "Rebranding" is exactly how state departments and boar…