A college city in New Zealand and the punk sound it cultivated

By the late 1970s, punk's influence had spread from England and America all around the globe. On New Zealand's South Island, in the college city of Dunedin, only the second largest city on that island and the seventh largest city in New Zealand, several punk bands emerged. The Same, The Clean, and The Enemy all formed in the late 70s in Dunedin, and would later join the newly established Flying Nun label. Together they would produce a genre called Dunedin Sound, a combination of punk, psychedelic and jangle-pop.

In the 70s, New Zealand had one cultural community based in Aukland, their largest city by population, located in the North Island. The South Island's largest city is Christchurch, and in 1981 a local record store owner named Roger Shepherd, inspired by Aukland's successful post-punk label Propeller Records, decided to start his own label to capture Christchurch's best music. Instead, he discovered the brilliant, inventive music of Dunedin, which hadn't been known for anything more than their university in the past.