Direct mail gets less attention than television commercials or campaign events. But it is a battleground in the presidential race worth keeping an eye on, as the campaigns and their proxies communicate privately with voters.
Take, for example, a recent mailing from the American Civil Liberties Union. "I'm writing you today with an urgent plea for your participation," says the letter, signed by the executive director of the ACLU, Anthony Romero. Then, in boldfaced type: "Fueled by racial animosity and political desperation, Trump won't stop at anything to keep people from the polls this November."
